Deal Sheet: 2026 Ranger XL

Van Horn Ford of Sheboygan · Sheboygan, WI · VIN: 1FTER4PH2TLE40402

Negotiation Guide

Opening Offer

$36,361

Fair Price

$37,861

Walk Away Above

$39,016

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,153

Est. Invoice$37,358

Holdback (est.)$1,205

MSRP (Sticker)$40,170

Asking Price$38,670

Markup-$1,500

Est. Dealer Margin on This Car$2,517

Percentile95% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)-$2,356

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$2,000

Price History

Aug 15, 2026$39,170 → $38,670(-$500)

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