Deal Sheet: 2026 Ranger XL

Charlie Obaugh Ford · Waynesboro, VA · VIN: 1FTER4PH2TLE33255

Negotiation Guide

Opening Offer

$36,541

Fair Price

$38,041

Walk Away Above

$39,196

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,315

Est. Invoice$37,526

Holdback (est.)$1,211

MSRP (Sticker)$40,350

Asking Price$38,850

Markup-$1,500

Est. Dealer Margin on This Car$2,535

Percentile95% of inventory is priced lower

Days on Lot62 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)-$2,315

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 9, 2026$40,350 → $38,350(-$2,000)

Aug 6, 2026$38,350 → $39,350(+$1,000)

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