Negotiation Guide
Opening Offer
$37,396
Fair Price
$38,896
Walk Away Above
$40,051
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,085
Est. Invoice$38,321
Holdback (est.)$1,236
MSRP (Sticker)$41,205
Asking Price$39,705
Markup-$1,500
Est. Dealer Margin on This Car$2,621
Percentile95% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory102 vehicles
Avg Markup (All Models)-$2,064
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,042
Price History
Aug 6, 2026$39,205 → $40,205(+$1,000)
Aug 20, 2026$40,205 → $39,705(-$500)
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