Deal Sheet: 2026 Ranger XL

All American Ford of Old Bridge · Old Bridge, NJ · VIN: 1FTER4PH1TLE31626

Negotiation Guide

Opening Offer

$37,916

Fair Price

$39,416

Walk Away Above

$40,571

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,553

Est. Invoice$38,804

Holdback (est.)$1,252

MSRP (Sticker)$41,725

Asking Price$40,225

Markup-$1,500

Est. Dealer Margin on This Car$2,673

Percentile95% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory266 vehicles

Avg Markup (All Models)-$2,490

Avg Markup (Ranger)-$1,444

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,828

Price History

Jul 9, 2026$41,725 → $39,725(-$2,000)

Aug 6, 2026$39,725 → $40,725(+$1,000)

Aug 20, 2026$40,725 → $40,225(-$500)

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