Negotiation Guide
Opening Offer
$36,789
Fair Price
$38,289
Walk Away Above
$39,557
- • Recent buyers paid ~$2,309 below MSRP
- • Sitting 70 days (avg 45) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,743
Est. Invoice$37,967
Holdback (est.)$1,225
MSRP (Sticker)$40,825
Asking Price$39,325
Markup-$1,500
Est. Dealer Margin on This Car$2,583
Percentile95% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory35 vehicles
Avg Markup (All Models)-$1,707
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,615
Price History
Jul 9, 2026$40,825 → $38,825(-$2,000)
Aug 6, 2026$38,825 → $39,825(+$1,000)
Aug 20, 2026$39,825 → $39,325(-$500)
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