Negotiation Guide
Opening Offer
$36,491
Fair Price
$37,991
Walk Away Above
$39,146
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,270
Est. Invoice$37,479
Holdback (est.)$1,209
MSRP (Sticker)$40,300
Asking Price$38,800
Markup-$1,500
Est. Dealer Margin on This Car$2,530
Percentile95% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory51 vehicles
Avg Markup (All Models)-$1,902
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,333
Price History
Aug 20, 2026$39,300 → $38,800(-$500)
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