Deal Sheet: 2026 Ranger XL

Gosch Ford of Temecula · Temecula, CA · VIN: 1FTER4PH0TLE41869

Negotiation Guide

Opening Offer

$36,161

Fair Price

$37,661

Walk Away Above

$38,816

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,973

Est. Invoice$37,172

Holdback (est.)$1,199

MSRP (Sticker)$39,970

Asking Price$38,470

Markup-$1,500

Est. Dealer Margin on This Car$2,497

Percentile95% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory236 vehicles

Avg Markup (All Models)-$2,292

Avg Markup (Ranger)-$1,471

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,444

Price History

Aug 15, 2026$38,970 → $38,470(-$500)

Cheaper Ranger XL Inventory

Sam Scism Motors, Inc.Farmington, MO

-$2,000$37,66014d

Hacienda Ford of AliceAlice, TX

-$2,000$34,27519d

Hacienda Ford of AliceAlice, TX

-$2,000$34,27519d

Two Rivers Ford, Inc.Mount Juliet, TN

-$2,000$37,23514d

Town East FordMesquite, TX

-$2,000$33,88522d

Weikert Ford ElbaElba, AL

-$2,000$38,13535d

Bill Utter FordDenton, TX

-$2,000$33,88533d

Stivers FordWaukee, IA

-$2,000$37,84570d

Mullinax FordApopka, FL

-$2,000$33,6850d

Hacienda Ford of AliceAlice, TX

-$2,000$34,27519d