Deal Sheet: 2026 Ranger XL

Gordie Boucher Ford of Kenosha, Inc. · Kenosha, WI · VIN: 1FTER4PH0TLE40415

Negotiation Guide

Opening Offer

$35,816

Fair Price

$37,316

Walk Away Above

$38,471

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,663

Est. Invoice$36,851

Holdback (est.)$1,189

MSRP (Sticker)$39,625

Asking Price$38,125

Markup-$1,500

Est. Dealer Margin on This Car$2,463

Percentile95% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$1,985

Avg Markup (Ranger)-$1,400

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,597

Price History

Aug 20, 2026$38,625 → $38,125(-$500)

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