Deal Sheet: 2026 Ranger LARIAT

Webb Ford, Inc. · Highland, IN · VIN: 1FTER4KPXTLE41750

Negotiation Guide

Opening Offer

$50,966

Fair Price

$52,466

Walk Away Above

$53,761

• Recent buyers paid ~$2,589 below MSRP

Price Breakdown

Est. Dealer Cost$49,550

Est. Invoice$51,201

Holdback (est.)$1,652

MSRP (Sticker)$55,055

Asking Price$54,055

Markup-$1,000

Est. Dealer Margin on This Car$4,506

Percentile99% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)-$2,236

Avg Markup (Ranger)-$1,200

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,881

Cheaper Ranger LARIAT Inventory

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-$2,000$49,3603d

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-$2,000$51,6653d

Conklin Ford NewtonNewton, KS

-$2,000$49,6553d

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-$2,000$51,6203d

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-$2,000$53,0003d