Deal Sheet: 2026 Ranger LARIAT

Wray Ford, Inc. · Bossier City, LA · VIN: 1FTER4KPXTLE28917

Negotiation Guide

Opening Offer

$50,606

Fair Price

$52,106

Walk Away Above

$53,401

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,226

Est. Invoice$50,866

Holdback (est.)$1,641

MSRP (Sticker)$54,695

Asking Price$53,195

Markup-$1,500

Est. Dealer Margin on This Car$3,970

Percentile27% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)-$2,208

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,075

Price History

Jul 9, 2026$54,695 → $52,695(-$2,000)

Aug 6, 2026$52,695 → $53,695(+$1,000)

Aug 15, 2026$53,695 → $53,195(-$500)

Cheaper Ranger LARIAT Inventory

Mac Haik Ford of HoustonHouston, TX

-$2,500$48,12568d

Golden Circle Ford, ParsonsParsons, TN

-$2,000$53,8353d

Steve Schmitt FordHighland, IL

-$2,000$50,8953d

Lou Fusz Ford, Inc.Chesterfield, MO

-$2,000$49,3603d

Shawnee Mission FordShawnee, KS

-$2,000$50,6303d

Anderson Ford of Grand IslandGrand Island, NE

-$2,000$51,5103d

Hastings FordHastings, NE

-$2,000$51,6653d

Conklin Ford NewtonNewton, KS

-$2,000$49,6553d

Riverside Ford of TulsaTulsa, OK

-$2,000$51,6203d

Bill Knight FordTulsa, OK

-$2,000$53,0003d