Negotiation Guide
Opening Offer
$52,011
Fair Price
$53,511
Walk Away Above
$54,806
- • Recent buyers paid ~$2,589 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,490
Est. Invoice$52,173
Holdback (est.)$1,683
MSRP (Sticker)$56,100
Asking Price$54,600
Markup-$1,500
Est. Dealer Margin on This Car$4,110
Percentile27% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold644
Avg Markup-$2,589
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory120 vehicles
Avg Markup (All Models)-$2,435
Avg Markup (Ranger)-$1,083
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,782
Price History
Aug 10, 2026$54,100 → $55,100(+$1,000)
Aug 15, 2026$55,100 → $54,600(-$500)
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