Deal Sheet: 2026 Ranger LARIAT

Mark Martin Ford · Batesville, AR · VIN: 1FTER4KP9TLE26236

Negotiation Guide

Opening Offer

$51,026

Fair Price

$52,526

Walk Away Above

$53,821

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,604

Est. Invoice$51,257

Holdback (est.)$1,653

MSRP (Sticker)$55,115

Asking Price$53,615

Markup-$1,500

Est. Dealer Margin on This Car$4,012

Percentile27% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$1,800

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,271

Price History

Jul 9, 2026$55,115 → $52,615(-$2,500)

Aug 6, 2026$52,615 → $53,615(+$1,000)

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