Deal Sheet: 2026 Ranger LARIAT

Gerald Jones Ford · Augusta, GA · VIN: 1FTER4KP8TLE37924

Negotiation Guide

Opening Offer

$50,356

Fair Price

$51,856

Walk Away Above

$53,151

• Recent buyers paid ~$2,589 below MSRP

Price Breakdown

Est. Dealer Cost$49,001

Est. Invoice$50,634

Holdback (est.)$1,633

MSRP (Sticker)$54,445

Asking Price$52,945

Markup-$1,500

Est. Dealer Margin on This Car$3,945

Percentile27% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory218 vehicles

Avg Markup (All Models)-$1,768

Avg Markup (Ranger)-$917

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,858

Cheaper Ranger LARIAT Inventory

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-$2,000$51,6203d

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-$2,000$53,0003d