Deal Sheet: 2026 Ranger LARIAT

Morrie's Okemos Ford · Okemos, MI · VIN: 1FTER4KP8TLE36417

Negotiation Guide

Opening Offer

$51,056

Fair Price

$52,556

Walk Away Above

$53,851

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,631

Est. Invoice$51,285

Holdback (est.)$1,654

MSRP (Sticker)$55,145

Asking Price$53,645

Markup-$1,500

Est. Dealer Margin on This Car$4,015

Percentile27% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)-$1,782

Avg Markup (Ranger)-$1,250

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$2,182

Price History

Aug 6, 2026$53,145 → $54,145(+$1,000)

Aug 15, 2026$54,145 → $53,645(-$500)

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