Deal Sheet: 2026 Ranger LARIAT

Celebrity Ford of Toms River · Toms River, NJ · VIN: 1FTER4KP8TLE16541

Negotiation Guide

Opening Offer

$51,301

Fair Price

$52,801

Walk Away Above

$54,096

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,851

Est. Invoice$51,513

Holdback (est.)$1,662

MSRP (Sticker)$55,390

Asking Price$54,390

Markup-$1,000

Est. Dealer Margin on This Car$4,539

Percentile99% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)-$2,181

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$2,907

Price History

Jul 9, 2026$55,390 → $53,390(-$2,000)

Aug 6, 2026$53,390 → $54,390(+$1,000)

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