Deal Sheet: 2026 Ranger LARIAT

Ewald's Venus Ford, LLC · Cudahy, WI · VIN: 1FTER4KP8TLE13736

Negotiation Guide

Opening Offer

$49,356

Fair Price

$50,856

Walk Away Above

$52,151

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,101

Est. Invoice$49,704

Holdback (est.)$1,603

MSRP (Sticker)$53,445

Asking Price$51,945

Markup-$1,500

Est. Dealer Margin on This Car$3,845

Percentile27% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$1,906

Avg Markup (Ranger)-$1,250

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,931

Price History

Jul 9, 2026$53,445 → $51,445(-$2,000)

Aug 6, 2026$51,445 → $52,445(+$1,000)

Aug 15, 2026$52,445 → $51,945(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$53,8353d

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-$2,000$50,8953d

Lou Fusz Ford, Inc.Chesterfield, MO

-$2,000$49,3603d

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-$2,000$50,6303d

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-$2,000$51,5103d

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-$2,000$51,6653d

Conklin Ford NewtonNewton, KS

-$2,000$49,6553d

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-$2,000$51,6203d

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-$2,000$53,0003d