Negotiation Guide
Opening Offer
$51,476
Fair Price
$52,976
Walk Away Above
$54,271
- • Recent buyers paid ~$2,589 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,009
Est. Invoice$51,675
Holdback (est.)$1,667
MSRP (Sticker)$55,565
Asking Price$53,565
Markup-$2,000
Est. Dealer Margin on This Car$3,557
Percentile2% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold644
Avg Markup-$2,589
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory129 vehicles
Avg Markup (All Models)-$2,107
Avg Markup (Ranger)-$1,750
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,822
Price History
Aug 6, 2026$53,065 → $54,065(+$1,000)
Aug 15, 2026$54,065 → $53,565(-$500)
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