Deal Sheet: 2026 Ranger LARIAT

Joe Cooper Ford of Yukon · Yukon, OK · VIN: 1FTER4KP7TLE45044

Negotiation Guide

Opening Offer

$50,941

Fair Price

$52,441

Walk Away Above

$53,736

• Recent buyers paid ~$2,589 below MSRP

Price Breakdown

Est. Dealer Cost$49,527

Est. Invoice$51,178

Holdback (est.)$1,651

MSRP (Sticker)$55,030

Asking Price$53,030

Markup-$2,000

Est. Dealer Margin on This Car$3,503

Percentile2% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory390 vehicles

Avg Markup (All Models)-$1,832

Avg Markup (Ranger)-$1,375

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,651

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