Negotiation Guide
Opening Offer
$51,461
Fair Price
$52,961
Walk Away Above
$54,256
- • Recent buyers paid ~$2,589 below MSRP
Price Breakdown
Est. Dealer Cost$49,995
Est. Invoice$51,662
Holdback (est.)$1,667
MSRP (Sticker)$55,550
Asking Price$54,050
Markup-$1,500
Est. Dealer Margin on This Car$4,055
Percentile27% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold644
Avg Markup-$2,589
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory47 vehicles
Avg Markup (All Models)-$2,410
Avg Markup (Ranger)-$1,167
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,453
Cheaper Ranger LARIAT Inventory
Mac Haik Ford of HoustonHouston, TX
-$2,500$48,12568d
Golden Circle Ford, ParsonsParsons, TN
-$2,000$53,8353d
Steve Schmitt FordHighland, IL
-$2,000$50,8953d
Lou Fusz Ford, Inc.Chesterfield, MO
-$2,000$49,3603d
Shawnee Mission FordShawnee, KS
-$2,000$50,6303d
Anderson Ford of Grand IslandGrand Island, NE
-$2,000$51,5103d
Hastings FordHastings, NE
-$2,000$51,6653d
Conklin Ford NewtonNewton, KS
-$2,000$49,6553d
Riverside Ford of TulsaTulsa, OK
-$2,000$51,6203d
Bill Knight FordTulsa, OK
-$2,000$53,0003d