Deal Sheet: 2026 Ranger LARIAT

Cogswell Ford · Russellville, AR · VIN: 1FTER4KP7TLE29734

Negotiation Guide

Opening Offer

$49,606

Fair Price

$51,106

Walk Away Above

$52,401

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,326

Est. Invoice$49,936

Holdback (est.)$1,611

MSRP (Sticker)$53,695

Asking Price$52,195

Markup-$1,500

Est. Dealer Margin on This Car$3,870

Percentile27% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$335

Avg Markup (Ranger)-$1,571

% Below MSRP75%

Avg Days to Sell36 days

Avg Sold Markup-$1,417

Price History

Jul 9, 2026$53,695 → $51,195(-$2,500)

Aug 6, 2026$51,195 → $52,195(+$1,000)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,6653d

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-$2,000$51,6203d

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-$2,000$53,0003d