Deal Sheet: 2026 Ranger LARIAT

Bergey's Ford, Inc. · Ambler, PA · VIN: 1FTER4KP7TLE25487

Negotiation Guide

Opening Offer

$50,936

Fair Price

$52,436

Walk Away Above

$53,731

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,523

Est. Invoice$51,173

Holdback (est.)$1,651

MSRP (Sticker)$55,025

Asking Price$53,525

Markup-$1,500

Est. Dealer Margin on This Car$4,003

Percentile27% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory111 vehicles

Avg Markup (All Models)-$1,804

Avg Markup (Ranger)-$1,071

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,462

Price History

Jul 9, 2026$55,025 → $53,025(-$2,000)

Aug 6, 2026$53,025 → $54,025(+$1,000)

Aug 15, 2026$54,025 → $53,525(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$53,8353d

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-$2,000$49,3603d

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-$2,000$51,6653d

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-$2,000$49,6553d

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-$2,000$51,6203d

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-$2,000$53,0003d