Deal Sheet: 2026 Ranger LARIAT

Platte Valley Auto Mart · Lexington, NE · VIN: 1FTER4KP7TLE02050

Negotiation Guide

Opening Offer

$51,982

Fair Price

$53,482

Walk Away Above

$54,036

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$49,131

Est. Invoice$50,769

Holdback$1,638

MSRP (Sticker)$54,590

Asking Price$54,590

Markup$0

Dealer Margin on This Car$5,459

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory24 vehicles

Avg Markup (All Models)-$458

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell8 days

Avg Sold Markup-$143

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