Deal Sheet: 2026 Ranger LARIAT

Platte Valley Auto Mart-Kearney, Inc. · Kearney, NE · VIN: 1FTER4KP7TLE02050

Negotiation Guide

Opening Offer

$50,501

Fair Price

$52,001

Walk Away Above

$53,296

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,131

Est. Invoice$50,769

Holdback (est.)$1,638

MSRP (Sticker)$54,590

Asking Price$53,090

Markup-$1,500

Est. Dealer Margin on This Car$3,959

Percentile27% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory60 vehicles

Avg Markup (All Models)+$1,183

Avg Markup (Ranger)-$1,500

% Below MSRP50%

Avg Days to Sell31 days

Avg Sold Markup-$136

Price History

Jul 9, 2026$54,590 → $52,090(-$2,500)

Aug 6, 2026$52,090 → $53,090(+$1,000)

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