Deal Sheet: 2026 Ranger LARIAT

Lithia Springs Ford · Lithia Springs, GA · VIN: 1FTER4KP6TLE45018

Negotiation Guide

Opening Offer

$51,226

Fair Price

$52,726

Walk Away Above

$54,021

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,784

Est. Invoice$51,443

Holdback (est.)$1,659

MSRP (Sticker)$55,315

Asking Price$53,815

Markup-$1,500

Est. Dealer Margin on This Car$4,032

Percentile27% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$1,773

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,900

Price History

Aug 6, 2026$53,315 → $54,315(+$1,000)

Aug 15, 2026$54,315 → $53,815(-$500)

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-$2,000$51,6653d

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-$2,000$51,6203d

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