Deal Sheet: 2026 Ranger LARIAT

McRee Ford, Inc. · Dickinson, TX · VIN: 1FTER4KP6TLE42653

Negotiation Guide

Opening Offer

$51,081

Fair Price

$52,581

Walk Away Above

$53,876

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,653

Est. Invoice$51,308

Holdback (est.)$1,655

MSRP (Sticker)$55,170

Asking Price$53,170

Markup-$2,000

Est. Dealer Margin on This Car$3,517

Percentile2% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory291 vehicles

Avg Markup (All Models)-$2,103

Avg Markup (Ranger)-$1,611

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,224

Price History

Aug 15, 2026$53,670 → $53,170(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,6653d

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-$2,000$51,6203d

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-$2,000$53,0003d