Deal Sheet: 2026 Ranger LARIAT

Performance Ford of Somerville LLC · Somerville, NJ · VIN: 1FTER4KP6TLE33970

Negotiation Guide

Opening Offer

$50,121

Fair Price

$51,621

Walk Away Above

$52,916

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,789

Est. Invoice$50,415

Holdback (est.)$1,626

MSRP (Sticker)$54,210

Asking Price$53,210

Markup-$1,000

Est. Dealer Margin on This Car$4,421

Percentile99% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory160 vehicles

Avg Markup (All Models)-$1,479

Avg Markup (Ranger)-$1,045

% Below MSRP83%

Avg Days to Sell34 days

Avg Sold Markup-$733

Price History

Jul 9, 2026$54,210 → $52,210(-$2,000)

Aug 6, 2026$52,210 → $53,210(+$1,000)

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