Negotiation Guide
Opening Offer
$52,731
Fair Price
$54,231
Walk Away Above
$55,526
- • Recent buyers paid ~$2,589 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,138
Est. Invoice$52,843
Holdback (est.)$1,705
MSRP (Sticker)$56,820
Asking Price$55,820
Markup-$1,000
Est. Dealer Margin on This Car$4,682
Percentile99% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold644
Avg Markup-$2,589
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory200 vehicles
Avg Markup (All Models)-$1,950
Avg Markup (Ranger)-$1,000
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$2,263
Price History
Jul 9, 2026$56,820 → $54,820(-$2,000)
Aug 6, 2026$54,820 → $55,820(+$1,000)
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