Deal Sheet: 2026 Ranger LARIAT

Watseka Ford Lincoln, Inc. · Watseka, IL · VIN: 1FTER4KP5TLE45575

Negotiation Guide

Opening Offer

$50,011

Fair Price

$51,511

Walk Away Above

$52,806

• Recent buyers paid ~$2,589 below MSRP

Price Breakdown

Est. Dealer Cost$48,690

Est. Invoice$50,313

Holdback (est.)$1,623

MSRP (Sticker)$54,100

Asking Price$52,600

Markup-$1,500

Est. Dealer Margin on This Car$3,910

Percentile27% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory45 vehicles

Avg Markup (All Models)-$1,656

Avg Markup (Ranger)-$1,125

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$2,448

Cheaper Ranger LARIAT Inventory

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-$2,000$53,8353d

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-$2,000$49,3603d

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-$2,000$50,6303d

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-$2,000$51,5103d

Hastings FordHastings, NE

-$2,000$51,6653d

Conklin Ford NewtonNewton, KS

-$2,000$49,6553d

Riverside Ford of TulsaTulsa, OK

-$2,000$51,6203d

Bill Knight FordTulsa, OK

-$2,000$53,0003d