Deal Sheet: 2026 Ranger LARIAT

All Star Ford Denham Springs · Denham Springs, LA · VIN: 1FTER4KP5TLE30929

Negotiation Guide

Opening Offer

$51,866

Fair Price

$53,366

Walk Away Above

$54,661

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,360

Est. Invoice$52,038

Holdback (est.)$1,679

MSRP (Sticker)$55,955

Asking Price$54,455

Markup-$1,500

Est. Dealer Margin on This Car$4,096

Percentile27% of inventory is priced lower

Days on Lot59 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)-$2,610

Avg Markup (Ranger)-$1,600

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,438

Price History

Jul 9, 2026$55,955 → $53,455(-$2,500)

Aug 6, 2026$53,455 → $54,455(+$1,000)

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