Deal Sheet: 2026 Ranger LARIAT

Joe Myers Ford · Houston, TX · VIN: 1FTER4KP5TLE30820

Negotiation Guide

Opening Offer

$49,786

Fair Price

$51,286

Walk Away Above

$52,581

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,488

Est. Invoice$50,104

Holdback (est.)$1,616

MSRP (Sticker)$53,875

Asking Price$52,375

Markup-$1,500

Est. Dealer Margin on This Car$3,888

Percentile27% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory504 vehicles

Avg Markup (All Models)-$2,088

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,761

Price History

Jul 9, 2026$53,875 → $51,375(-$2,500)

Aug 6, 2026$51,375 → $52,375(+$1,000)

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