Deal Sheet: 2026 Ranger LARIAT

Nick Nicholas Ford, Inc. · Inverness, FL · VIN: 1FTER4KP4TLE39668

Negotiation Guide

Opening Offer

$52,401

Fair Price

$53,901

Walk Away Above

$55,196

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,841

Est. Invoice$52,536

Holdback (est.)$1,695

MSRP (Sticker)$56,490

Asking Price$54,990

Markup-$1,500

Est. Dealer Margin on This Car$4,149

Percentile27% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory97 vehicles

Avg Markup (All Models)-$2,010

Avg Markup (Ranger)-$1,208

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,600

Price History

Aug 6, 2026$54,490 → $55,490(+$1,000)

Aug 15, 2026$55,490 → $54,990(-$500)

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