Deal Sheet: 2026 Ranger LARIAT

#1 Cochran Ford · Natrona Heights, PA · VIN: 1FTER4KP3TLE40634

Negotiation Guide

Opening Offer

$48,836

Fair Price

$50,336

Walk Away Above

$51,631

• Recent buyers paid ~$2,589 below MSRP

Price Breakdown

Est. Dealer Cost$47,633

Est. Invoice$49,220

Holdback (est.)$1,588

MSRP (Sticker)$52,925

Asking Price$51,425

Markup-$1,500

Est. Dealer Margin on This Car$3,793

Percentile27% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)-$2,024

Avg Markup (Ranger)-$1,125

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,461

Cheaper Ranger LARIAT Inventory

Mac Haik Ford of HoustonHouston, TX

-$2,500$48,12568d

Golden Circle Ford, ParsonsParsons, TN

-$2,000$53,8353d

Steve Schmitt FordHighland, IL

-$2,000$50,8953d

Lou Fusz Ford, Inc.Chesterfield, MO

-$2,000$49,3603d

Shawnee Mission FordShawnee, KS

-$2,000$50,6303d

Anderson Ford of Grand IslandGrand Island, NE

-$2,000$51,5103d

Hastings FordHastings, NE

-$2,000$51,6653d

Conklin Ford NewtonNewton, KS

-$2,000$49,6553d

Riverside Ford of TulsaTulsa, OK

-$2,000$51,6203d

Bill Knight FordTulsa, OK

-$2,000$53,0003d