Deal Sheet: 2026 Ranger LARIAT

Freehold Ford, Inc. · Freehold, NJ · VIN: 1FTER4KP3TLE33425

Negotiation Guide

Opening Offer

$52,856

Fair Price

$54,356

Walk Away Above

$55,651

• Recent buyers paid ~$2,589 below MSRP

Price Breakdown

Est. Dealer Cost$51,251

Est. Invoice$52,959

Holdback (est.)$1,708

MSRP (Sticker)$56,945

Asking Price$55,945

Markup-$1,000

Est. Dealer Margin on This Car$4,695

Percentile99% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$2,412

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,714

Price History

Aug 6, 2026$54,945 → $55,945(+$1,000)

Cheaper Ranger LARIAT Inventory

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-$2,500$48,12568d

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-$2,000$53,8353d

Steve Schmitt FordHighland, IL

-$2,000$50,8953d

Lou Fusz Ford, Inc.Chesterfield, MO

-$2,000$49,3603d

Shawnee Mission FordShawnee, KS

-$2,000$50,6303d

Anderson Ford of Grand IslandGrand Island, NE

-$2,000$51,5103d

Hastings FordHastings, NE

-$2,000$51,6653d

Conklin Ford NewtonNewton, KS

-$2,000$49,6553d

Riverside Ford of TulsaTulsa, OK

-$2,000$51,6203d

Bill Knight FordTulsa, OK

-$2,000$53,0003d