Deal Sheet: 2026 Ranger LARIAT

Bergey's Ford, Inc. · Ambler, PA · VIN: 1FTER4KP2TLE28426

Negotiation Guide

Opening Offer

$50,011

Fair Price

$51,511

Walk Away Above

$52,806

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,690

Est. Invoice$50,313

Holdback (est.)$1,623

MSRP (Sticker)$54,100

Asking Price$52,600

Markup-$1,500

Est. Dealer Margin on This Car$3,910

Percentile27% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory111 vehicles

Avg Markup (All Models)-$1,804

Avg Markup (Ranger)-$1,071

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,462

Price History

Jul 9, 2026$54,100 → $52,100(-$2,000)

Aug 6, 2026$52,100 → $53,100(+$1,000)

Aug 15, 2026$53,100 → $52,600(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,6653d

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-$2,000$49,6553d

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-$2,000$51,6203d

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-$2,000$53,0003d