Deal Sheet: 2026 Ranger LARIAT

Kunes Country Ford of Antioch, Inc. · Antioch, IL · VIN: 1FTER4KP1TLE45170

Negotiation Guide

Opening Offer

$51,526

Fair Price

$53,026

Walk Away Above

$54,321

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,054

Est. Invoice$51,722

Holdback (est.)$1,668

MSRP (Sticker)$55,615

Asking Price$54,115

Markup-$1,500

Est. Dealer Margin on This Car$4,062

Percentile27% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$1,563

Avg Markup (Ranger)-$1,167

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,605

Price History

Jul 9, 2026$55,615 → $53,615(-$2,000)

Aug 6, 2026$53,615 → $54,615(+$1,000)

Aug 15, 2026$54,615 → $54,115(-$500)

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