Deal Sheet: 2026 Ranger LARIAT

Wyatt Johnson Ford · Nashville, TN · VIN: 1FTER4KP0TLE40963

Negotiation Guide

Opening Offer

$52,716

Fair Price

$54,216

Walk Away Above

$55,511

• Recent buyers paid ~$2,589 below MSRP

Price Breakdown

Est. Dealer Cost$51,125

Est. Invoice$52,829

Holdback (est.)$1,704

MSRP (Sticker)$56,805

Asking Price$55,305

Markup-$1,500

Est. Dealer Margin on This Car$4,181

Percentile27% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$2,071

Avg Markup (Ranger)-$1,536

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,506

Price History

Aug 6, 2026$54,305 → $55,305(+$1,000)

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