Deal Sheet: 2026 Ranger LARIAT

Wareham Ford, Inc. · Wareham, MA · VIN: 1FTER4KP0TLE38324

Negotiation Guide

Opening Offer

$51,006

Fair Price

$52,506

Walk Away Above

$53,801

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,586

Est. Invoice$51,238

Holdback (est.)$1,653

MSRP (Sticker)$55,095

Asking Price$53,595

Markup-$1,500

Est. Dealer Margin on This Car$4,010

Percentile27% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory31 vehicles

Avg Markup (All Models)-$1,782

Avg Markup (Ranger)-$1,143

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$1,411

Price History

Aug 15, 2026$54,095 → $53,595(-$500)

Cheaper Ranger LARIAT Inventory

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Lou Fusz Ford, Inc.Chesterfield, MO

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-$2,000$51,6653d

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-$2,000$51,6203d

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-$2,000$53,0003d