Deal Sheet: 2026 Ranger LARIAT

Gene Steffy Ford, LLC · Columbus, NE · VIN: 1FTER4KP0TLE20504

Negotiation Guide

Opening Offer

$48,706

Fair Price

$50,206

Walk Away Above

$51,501

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,516

Est. Invoice$49,099

Holdback (est.)$1,584

MSRP (Sticker)$52,795

Asking Price$51,295

Markup-$1,500

Est. Dealer Margin on This Car$3,780

Percentile27% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory37 vehicles

Avg Markup (All Models)-$2,392

Avg Markup (Ranger)-$1,667

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,030

Price History

Jul 9, 2026$52,795 → $50,295(-$2,500)

Cheaper Ranger LARIAT Inventory

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-$2,000$53,8353d

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Lou Fusz Ford, Inc.Chesterfield, MO

-$2,000$49,3603d

Shawnee Mission FordShawnee, KS

-$2,000$50,6303d

Anderson Ford of Grand IslandGrand Island, NE

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Hastings FordHastings, NE

-$2,000$51,6653d

Conklin Ford NewtonNewton, KS

-$2,000$49,6553d

Riverside Ford of TulsaTulsa, OK

-$2,000$51,6203d

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-$2,000$53,0003d