Negotiation Guide
Opening Offer
$46,741
Fair Price
$48,241
Walk Away Above
$49,536
- • Recent buyers paid ~$2,589 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,747
Est. Invoice$47,272
Holdback (est.)$1,525
MSRP (Sticker)$50,830
Asking Price$49,330
Markup-$1,500
Est. Dealer Margin on This Car$3,583
Percentile27% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold644
Avg Markup-$2,589
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory814 vehicles
Avg Markup (All Models)-$987
Avg Markup (Ranger)-$1,030
% Below MSRP82%
Avg Days to Sell30 days
Avg Sold Markup-$565
Price History
Aug 6, 2026$48,830 → $49,830(+$1,000)
Aug 15, 2026$49,830 → $49,330(-$500)
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