Deal Sheet: 2026 Ranger LARIAT

Lewis Ford of Hays · Hays, KS · VIN: 1FTER4KHXTLE38257

Negotiation Guide

Opening Offer

$48,436

Fair Price

$49,936

Walk Away Above

$51,231

• Recent buyers paid ~$2,589 below MSRP

Price Breakdown

Est. Dealer Cost$47,273

Est. Invoice$48,848

Holdback (est.)$1,576

MSRP (Sticker)$52,525

Asking Price$51,025

Markup-$1,500

Est. Dealer Margin on This Car$3,753

Percentile27% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory32 vehicles

Avg Markup (All Models)-$1,406

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,957

Price History

Aug 6, 2026$50,025 → $51,025(+$1,000)

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