Deal Sheet: 2026 Ranger LARIAT

Brad Howell, Inc. · Kokomo, IN · VIN: 1FTER4KH9TLE45006

Negotiation Guide

Opening Offer

$48,496

Fair Price

$49,996

Walk Away Above

$51,291

• Recent buyers paid ~$2,589 below MSRP

Price Breakdown

Est. Dealer Cost$47,327

Est. Invoice$48,904

Holdback (est.)$1,578

MSRP (Sticker)$52,585

Asking Price$51,085

Markup-$1,500

Est. Dealer Margin on This Car$3,759

Percentile27% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)-$1,647

Avg Markup (Ranger)-$1,250

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,344

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