Negotiation Guide
Opening Offer
$48,431
Fair Price
$49,931
Walk Away Above
$51,226
- • Recent buyers paid ~$2,589 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,268
Est. Invoice$48,844
Holdback (est.)$1,576
MSRP (Sticker)$52,520
Asking Price$50,520
Markup-$2,000
Est. Dealer Margin on This Car$3,252
Percentile2% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold644
Avg Markup-$2,589
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory22 vehicles
Avg Markup (All Models)-$2,341
Avg Markup (Ranger)-$2,000
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,300
Price History
Aug 15, 2026$51,020 → $50,520(-$500)
Cheaper Ranger LARIAT Inventory
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-$2,500$48,12568d
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-$2,000$53,8353d
Steve Schmitt FordHighland, IL
-$2,000$50,8953d
Lou Fusz Ford, Inc.Chesterfield, MO
-$2,000$49,3603d
Shawnee Mission FordShawnee, KS
-$2,000$50,6303d
Anderson Ford of Grand IslandGrand Island, NE
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-$2,000$51,6653d
Conklin Ford NewtonNewton, KS
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Riverside Ford of TulsaTulsa, OK
-$2,000$51,6203d
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-$2,000$53,0003d