Negotiation Guide
Opening Offer
$47,461
Fair Price
$48,961
Walk Away Above
$50,256
- • Recent buyers paid ~$2,589 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,395
Est. Invoice$47,942
Holdback (est.)$1,547
MSRP (Sticker)$51,550
Asking Price$50,050
Markup-$1,500
Est. Dealer Margin on This Car$3,655
Percentile27% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold644
Avg Markup-$2,589
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory254 vehicles
Avg Markup (All Models)-$576
Avg Markup (Ranger)-$1,409
% Below MSRP79%
Avg Days to Sell28 days
Avg Sold Markup-$1,104
Price History
Aug 15, 2026$50,550 → $50,050(-$500)
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