Deal Sheet: 2026 Ranger LARIAT

Zoellner Ford of Beatrice · Beatrice, NE · VIN: 1FTER4KH9TLE17691

Negotiation Guide

Opening Offer

$48,647

Fair Price

$50,147

Walk Away Above

$50,691

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$46,112

Est. Invoice$47,649

Holdback$1,537

MSRP (Sticker)$51,235

Asking Price$51,235

Markup$0

Dealer Margin on This Car$5,124

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)-$971

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$611

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