Deal Sheet: 2026 Ranger LARIAT

Wiscasset Ford, Inc. · Wiscasset, ME · VIN: 1FTER4KH9TLE03693

Negotiation Guide

Opening Offer

$47,436

Fair Price

$48,936

Walk Away Above

$50,231

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,373

Est. Invoice$47,918

Holdback (est.)$1,546

MSRP (Sticker)$51,525

Asking Price$50,525

Markup-$1,000

Est. Dealer Margin on This Car$4,153

Percentile99% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory13 vehicles

Avg Markup (All Models)-$1,500

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$2,867

Price History

Jul 9, 2026$51,525 → $49,525(-$2,000)

Aug 6, 2026$49,525 → $50,525(+$1,000)

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