Negotiation Guide
Opening Offer
$47,091
Fair Price
$48,591
Walk Away Above
$49,886
- • Recent buyers paid ~$2,589 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,062
Est. Invoice$47,597
Holdback (est.)$1,535
MSRP (Sticker)$51,180
Asking Price$49,680
Markup-$1,500
Est. Dealer Margin on This Car$3,618
Percentile27% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold644
Avg Markup-$2,589
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory40 vehicles
Avg Markup (All Models)-$2,613
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$3,057
Price History
Aug 15, 2026$50,180 → $49,680(-$500)
Cheaper Ranger LARIAT Inventory
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