Deal Sheet: 2026 Ranger LARIAT

Portsmouth Ford · Portsmouth, NH · VIN: 1FTER4KH8TLE44462

Negotiation Guide

Opening Offer

$48,696

Fair Price

$50,196

Walk Away Above

$51,491

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,507

Est. Invoice$49,090

Holdback (est.)$1,584

MSRP (Sticker)$52,785

Asking Price$51,285

Markup-$1,500

Est. Dealer Margin on This Car$3,779

Percentile27% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory31 vehicles

Avg Markup (All Models)-$1,371

Avg Markup (Ranger)-$1,038

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$2,578

Price History

Aug 6, 2026$50,785 → $51,785(+$1,000)

Aug 15, 2026$51,785 → $51,285(-$500)

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-$2,000$51,6653d

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-$2,000$51,6203d

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