Deal Sheet: 2026 Ranger LARIAT

Seth Wadley Ford · Pauls Valley, OK · VIN: 1FTER4KH8TLE43327

Negotiation Guide

Opening Offer

$47,136

Fair Price

$48,636

Walk Away Above

$49,931

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,103

Est. Invoice$47,639

Holdback (est.)$1,537

MSRP (Sticker)$51,225

Asking Price$49,225

Markup-$2,000

Est. Dealer Margin on This Car$3,123

Percentile2% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$909

Avg Markup (Ranger)-$1,625

% Below MSRP86%

Avg Days to Sell37 days

Avg Sold Markup-$1,007

Price History

Aug 6, 2026$48,725 → $49,725(+$1,000)

Aug 15, 2026$49,725 → $49,225(-$500)

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