Negotiation Guide
Opening Offer
$48,271
Fair Price
$49,771
Walk Away Above
$51,066
- • Recent buyers paid ~$2,589 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,124
Est. Invoice$48,695
Holdback (est.)$1,571
MSRP (Sticker)$52,360
Asking Price$50,860
Markup-$1,500
Est. Dealer Margin on This Car$3,736
Percentile27% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold644
Avg Markup-$2,589
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)-$970
Avg Markup (Ranger)-$1,167
% Below MSRP87%
Avg Days to Sell33 days
Avg Sold Markup-$1,153
Price History
Aug 6, 2026$50,360 → $51,360(+$1,000)
Aug 15, 2026$51,360 → $50,860(-$500)
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