Deal Sheet: 2026 Ranger LARIAT

Performance Ford of Somerville LLC · Somerville, NJ · VIN: 1FTER4KH8TLE41223

Negotiation Guide

Opening Offer

$48,596

Fair Price

$50,096

Walk Away Above

$51,391

• Recent buyers paid ~$2,589 below MSRP

Price Breakdown

Est. Dealer Cost$47,417

Est. Invoice$48,997

Holdback (est.)$1,581

MSRP (Sticker)$52,685

Asking Price$51,685

Markup-$1,000

Est. Dealer Margin on This Car$4,269

Percentile99% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory160 vehicles

Avg Markup (All Models)-$1,479

Avg Markup (Ranger)-$1,045

% Below MSRP83%

Avg Days to Sell34 days

Avg Sold Markup-$733

Price History

Aug 6, 2026$50,685 → $51,685(+$1,000)

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