Deal Sheet: 2026 Ranger LARIAT

Mtn. View Ford · Chattanooga, TN · VIN: 1FTER4KH7TLE45442

Negotiation Guide

Opening Offer

$48,421

Fair Price

$49,921

Walk Away Above

$51,216

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,259

Est. Invoice$48,834

Holdback (est.)$1,575

MSRP (Sticker)$52,510

Asking Price$51,010

Markup-$1,500

Est. Dealer Margin on This Car$3,751

Percentile27% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory228 vehicles

Avg Markup (All Models)-$806

Avg Markup (Ranger)-$1,091

% Below MSRP88%

Avg Days to Sell35 days

Avg Sold Markup-$1,268

Price History

Aug 6, 2026$50,510 → $51,510(+$1,000)

Aug 15, 2026$51,510 → $51,010(-$500)

Cheaper Ranger LARIAT Inventory

Mac Haik Ford of HoustonHouston, TX

-$2,500$48,12568d

Golden Circle Ford, ParsonsParsons, TN

-$2,000$53,8353d

Steve Schmitt FordHighland, IL

-$2,000$50,8953d

Lou Fusz Ford, Inc.Chesterfield, MO

-$2,000$49,3603d

Shawnee Mission FordShawnee, KS

-$2,000$50,6303d

Anderson Ford of Grand IslandGrand Island, NE

-$2,000$51,5103d

Hastings FordHastings, NE

-$2,000$51,6653d

Conklin Ford NewtonNewton, KS

-$2,000$49,6553d

Riverside Ford of TulsaTulsa, OK

-$2,000$51,6203d

Bill Knight FordTulsa, OK

-$2,000$53,0003d